Nike Review – Best Athletic Apparel or Just a Overrated Scam?
Welcome to my review of Nike!
Everyone knows about this huge conglomerate which took off in the 80's, but they've had some competition lately so I decided to take a closer look.
Chances are you've seen tons of ads and marketing about them, but want to make sure their prices and quality are the best, right?
First, congratulations on actually doing your research and you didn’t just jump in on the hype…
So many people do that and end up with a product they could've gotten better elsewhere at a better price…
And no one wants to get burned…
So in this blog post, I am going to walk you through the company, the products and offerings and costs so you can make the right decision to use it or not…
Find out of it’s where you should spend your money!
Nike Review – The Company
Nike named for the Greek goddess of victory, originally launched in 1964 in Eurgene, Oregon as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.
They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later.
Nike specializes in worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
In 1971 a graphic design student named Carolyn Davidson designed the swoosh for $35.
With major strategic alliances with the worlds best athletes including signing Michael Jordan in 1984, rise of Nike athletes in the 1984 Olympics, and many others, Nikes net income went from $700 million in 1978 to $4 billion in 1997.
They have continued to grow exponentially to now reaching over $30 billion in revenue.
Nike's market share rose from 16% in 2011 to 27% in 2020.
Today, Nike is the worlds most dominant athletic wear provider.
Anyway, now that you know about the company…
Let’s jump into the products next…
Nike Review – The Products
Nike provides all types of activewear including footwear, sportswear, sports equipment, bodycare, and accessories.
Their overall products are considered high quality but on the higher side of the pricing scale.
Known best for their shoes, with the rise of Michael Jordan's line or Air Jordan in the 80's and 90's, they then branched into MANY different lines.
They do provide competitive price wear as well and you can compare for yourself.
Nike Review – The Competition
There is a lot of competition when it comes to athletic apparel and the activewear industry…
Here are the following companies competing with each other…
Under Armour
Adidas
Reebok
The North Face
Columbia
Champion
Athleta
New Balance
Puma
Russell
Nike - Costs and Fees
Their prices have risen faster than the S&P 500 by almost 500% in the last 12 years
So it's become not only the biggest but also the most expensive activewear company.
You can even get a pair of shoes from them for OVER $1,000!!
The good news is you can also get the Air Max Oketo Men's Sneakers, Size: 10.5, White for only $45.00 online
Overall, the cost is wide ranging but you can certainly get cheaper and lower quality apparel with their many competitors.
Nike Review – The Verdict
CONCLUSION
Overall, Nike is NOT an overrated scam…
It’s the #1 leader in activewear and athletic apparel. Nike even touts itself as a powerful driver that shapes the way we see athletics in general.
This may be true. But it's built it's power off of the backs of tremendous athletes, not to mention, it's dominating rise during it's wildly successful Michael Jordan campaigns in the 80's and early 90's.
This is where Nike took it's spot as the top activewear provider.
Some even say that Michael Jordan did this for Nike single-handedly.
And Michael is still paid very handsomely for it. (Personally, I still remember feeling absolutely elated as a kid when, on one of the best birthdays I ever had, my parents got me my very first Air Jordan's. I'll never forget that moment.)
But don't forget the 35 medals that Nike athletes took home from the 1984 Olympics, and other star athletes such as Andre Agassi, Bo Jackson, Kobe Bryant, and many more.
But often when you're buying Nike shoes, just know you're paying for the brand.
And a similar pair of shoes that works well and is of very similar quality can be bought for a much lower price.
So don't be fooled! But know that when you buy a Nike shoe IT IS certainly a high quality shoe.
However, there are tons of options out there…
Anyway, I hope you enjoyed my Nike review and if you have any questions, feel free to ask in the comments below…
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